Social Networking Websites Transforming Political Advertising: A Theoretical Perspective
Keywords:
Social media strategies, politics, political campaigns, social media and electionsAbstract
Internet is something that is being used today in every aspect of life. The rapid growth and popularity of internet has paved the way for policies to tap the potential of social media. Politicians are using different types of social media strategies for campaigning for elections. Social media strategies have completely changed the way political communication, political parties and the politicians choose to communicate with the voters. This channel for campaigning is evolving with time and its role in campaigning for contesting for elections is becoming more and graver. Different types of marketing approaches as well as their attributes are well connected with political campaigns as well as challenges are also focussed upon. Unique strategies for deliberating political campaigning and contesting elections are being evaluated and assessed. The evaluation strategy comprises of 4 techniques. These include rating of the policymaker, bellwether, intense period debrief as well as system mapping.
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