Assessment of Consumer Perception in Regard to Organic Products in Punjab Region

Authors

  • Ms. Shaveta PhD Research Scholar, I.K. Gujral Punjab Technical University, Jalandhar, India.
  • Dr. Manoj Kumar Kulshreshtha PhD Research Supervisor, I.K. Gujral Punjab Technical University, Jalandhar, India.

Keywords:

Consumer Perception, Good Health, Organic Food, Punjab Region

Abstract

Worldwide, the demand for organic food and products has expanded in recent years because of the strong perception of consumers that organic products are safe and clean. Even it measures that there is a positive relationship between organic food and good health. Another reason for this perception is the great coverage and publication on the matters related to contaminated food or illness related to unnatural growth and development of food products especially related to fruits and vegetables. Another strong point for organics is the perceived environmental benefit and finally the availability and variety of organic products in the market. Even in the Indian market due to great awareness of consumer regarding good, healthy, safe and natural diet and health concern, the concept of organic food and products at the potential for organic market is increasing rapidly. The present paper includes descriptive and empirical study. Our physical and physiological well being is strongly associated with food preference and choice. Even various health problems are increasing due to adulteration and nutritional deficiencies in food. The aim of this paper is to identify the perceptions and choice of organic foods and measurement of indicators for these foods. Organic foods are perceived as being healthier and resistance free than the conventional foods. This research will provide valuable insights as to what extent these three different sections comprising of independent variables and dependent variables (perception of organic product) in Punjab. The scope of present paper is restricted to organic products in Punjab region.

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Published

12-10-2021

How to Cite

Ms. Shaveta, & Dr. Manoj Kumar Kulshreshtha. (2021). Assessment of Consumer Perception in Regard to Organic Products in Punjab Region. International Journal of Management Studies (IJMS), 6(1(3), 51–69. Retrieved from https://researchersworld.com/index.php/ijms/article/view/1438

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