Measuring Tourist Satisfaction on Tourism Activities in Udhagamandalam as A Holiday Destination
Keywords:
Tourist, Satisfaction, DestinationAbstract
The present study has been carried out at Udhagamandalam, a unique tourist destination known for its scenic beauty, misty mountains and the green valley’s is a paradise on earth, situated on the southern most part of India. Objectives of the study are level of satisfaction of tourist visiting Udhagamandalam. Methodologies, data were collected from both primary and secondary sources. The primary data were collected through questionnaire. Journals, news papers, magazine and e-articles form the secondary source. Data collected from the tourists in Udhagamandalam using convenient sampling techniques used. The sample size composed from 120 tourists visiting Udhagamandalam. Statistical tools such as simple percentage and Chi Square test have been used to analyze the primary data. Conclude this study; tourists are able to visit Udhagamandalam independently without the help of travel arrangements or tour operators. The results of the study can provide marketing researchers and planners with some valuable view into the choice of appropriate markets based on the unique attributes of the destination, which can differentiate in the tourist’s minds and also meet the tourists demand. Level of education, Monthly Income and Gender have a significant influence in the level of satisfaction.
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