Account Holders’ Perception towards E – Banking Services of Public and Private Sector Banks
Keywords:
Account holders, E-banking, Perception, ServicesAbstract
It has become obvious that nothing can be done effectively without the help of Information Technology and it has shrunken the world, as a result of which, time and distance have become non-entities. It has enveloped every aspect of life. In this dynamic situation, the banking sector is not an exception. The concept of banking has drastically changed, where technology is the most dominating factor which has helped the banks to provide innovative products, such innovative product is e-banking services. E-banking services have become part and parcel of banking operations. E-banking plays a vital role in enhancing the banking operations and results in account holders’ satisfaction. In this direction, this paper has made an attempt to examine the status of the account holders’ perception towards the e-banking services offered by Public and Private sector banks function in Trichy region of Tamil Nadu,India. This study finds that both public and private sector bank account holders’ perception is at positive side with their banks and on the other hand due to wide differences of the response of the account holders of both public and private sector banks should concentrate on their weak areas in order to meet their account holders expectations and this study provides some sort of strategies to managers of banks to take suitable decisions to get more satisfied responses from their account holders.
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