A perspective on Innovative Marketing Trends in the era of Information Technology

Abstract

Since a long time customer is considered as the king but in true since it is applicable to the present age where the Marketers have to pay more attention towards the consumers. In today’s market the consumers has become more empowered .The 21st century has introduced a change in the perception of the customer .This has led to the introduction of a new concept known as “Customer perceived value”. Now day’s customers are basing their decisions on what they perceive to be important. This is done by assessing the product on various parameters. And this assessment is compared with the cost he actually puts. The cost in present times includes, the monitory cost, time cost, energy cost, and psychological cost. These developments along with rapid changes in the field of information technology have altered the consumer taste, perception, and preferences. This has forced the marketers to find new ways and means of marketing. The study is an attempt to look out for the innovative marketing strategies suiting the customers in changing socio- cultural milieu.