Changing Landscapes with Reference to Business Development Technology and Social Innovations of Some Selected Small and Medium Scale Pharmaceutical Industries in Pune and Marathwada Region
Keywords:
Pharmaceutical industry (SME's) changing Landscape, patent regimeAbstract
The following paper is developed to the research about the changing landscape business development technology and social innovation for some Pharmaceutical SME's. The business environment is changing very rapidly. Technical advancement and innovations communication and business itself created a new landscape for the pharmaceutical SME's the Pharmaceutical SME's in Pune and Marathwada region will strengthen individual and collective economic and social achievement on regional national and global level. It is recommended that SME's can be offered to have access to low cost, capital tax freedoms and management advice and experiences which lead to economic growth on global arena small business have achieved a significant status in the economic development of the country. It is now high time, rather than adoptive development that is being carried out by some Pharmaceutical SME's And increasingly, other companies are finding themselves competing against or working with new innovations, technology based companies. This study mainly for uses on the process and outcome of Pharmaceutical SME's in post patent regime by cross casting different scenarios in relation to business development opportunities the relative attraction of an opportunity can be gauged as well as the achievability. Modifying the internal Landscape can enhance existing products. Some pharmaceutical SME's using this discriminative test, it is possible to build up landscapes of positive and negative attributes which will reveal the gaps between the current situation and desired object.
References
Allans - Brett, Wyane Burr and Jamaluddin Moloo (2003). Are gift from pharmaceutical companies ethically problematic - A survey of Physicians, Arch internal Medicines, issue 163, Pg. 2212 - 2218
Barnerjee, SaikalDas, SampodaKumar (2011). Effectiveness of -e- detailing as on innovation Pharmaceuticals marketing tool in emerging economics : views of health care professionals of India, Journal of Medical Marketing Aug.2011, Vol. II Issue 3, P 204 to 211
Gilbert, J., Henske, P., & Singh. A (2003). Rebuilding Big Pharma's Business Model, In view 21 (10), 1-1.
Keche Yogendra, Wankhede Archana (2010). Are the marketing strategies use of pharmaceutical companies successful against prescribing physicians, Indian Journal of public health research and development, Vol. 1 (2, July - Dec. 2010. Pg. -119- 121
Kumar Anil (1999). Marketing strategies of pharmaceutical products published by B.R. Publishing corporation, Delhi.
Litinski, V. (2010). Business model innovation in Pharma and medtech: Watching the birth of a new saleman, Available at.
Padhan J.P. (2006). Global competitiveness of the Indian pharmaceutical Industry (Assessed at website : http : /mpra .ub. uni - muenchen . de/123 40/) MPRA Paper No. 12340 /
Pingle Sanjay (2005). pharmaceutical Industry in Maharashtra, the pharma pulse issue of March, 2005.
Price Waterhouse Cooper (2009). Pharma 2020: Challenging Business models, Available at <http://www.pwc.com/nl/nl/ publicaties /pharma/2020-challenging -business-models.jhtml>
Rastogi Rupesh, Alam Teg, Malki Syed (2011). The Indian pharmaceutical industry : An empirical study, VSRD international journal of Business Management and Research, vol.-1 (7), pg. 408-415.
Seget, S. (2010). Pharmaceutical Market Trends, 2010- 2014. Key market forecasts and growth opportunities, Urch Publishing.
Shrivastava R.K. (2004). changing scenario of pharma industry's promotion activities ethics dimensions, medical representatives, approach and business, in Indian foline.com series pharmabiz.
