Strategic Pharmaceutical Marketing and Sustainable Development of some Selected Pharmaceutical Companies
Keywords:
Strategic marketing, patent regime, pharmaceutical marketing, small and medium scale industries (SMEs), sustainable developmentAbstract
The study aims at investigating the strategic Pharmaceutical Marketing and Sustainable Development of some selected Pharmaceutical Companies in Aurangabad. The specific objectives are to study promotions imputes and activities, the strategies, related to products, pricing, place, used in selected pharmaceutical companies for Physicians and trade, to explore the prescription of physicians, trade and pharmaceutical companies towards these promotion inputs to investigate the influence of drug promotion and prescribing behaviors of Physician. The study follows a descriptive research design. In order to survive in this highly competitive global market place, it is essential to have integrated marketing communication plan in place. Having a knowledge about the various type of pharmaceutical markets that exist in the world. The study focuses on the processes and outcome of strategic marketing of some selected pharmaceutical, SMEs and outcome of companies in new patent regime. Pharmaceutical SMEs monitored the consumer education and physicians prescribing medicines. This paper of strategic marketing and sustainable development of some selected pharmaceutical SMEs present the marketing practices, role of M.R. s physicians and drug stores and consumers these companies manufacture almost every type of medicine right from headache pills of antibiotics, cardiac medicines. The regulatory mechanism exists in the pharmaceutical SMEs also helpful to improve their commitment to their stack holders towards long-terms sustainable development.
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