ORGANIZED FARM PRODUCTS AND GARMENT RETAILING IN INDIA: A COMPARATIVE STRATEGIC ANALYSIS
Keywords:
Organized retailing, organizational performance, competitive advantage, retail challenges, structural equation modeling, organized garment retailing, organized farm product retailingAbstract
Organized retailing is a sunrise industry with maximum growth rate in India. Many national and international players are in the arena. The intense competition in the market posed many challenges to retailers for better organizational performance. In this study we have attempted to compare the strategic match for retail challenges (RC), competitive advantage (CA) and organizational performance (OP) in the organized garment retailing (OGR) business and organized farm product retailing (OFPR). The confirmatory models have been tested using structural equation modeling.
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