Talent Management: Leveraging the Social Networking Sites (SNSs)
Keywords:
Talent management, Social Networking Sites (SNSs), Social capital, Social networksAbstract
In this 21st Century, internet/ web based services provide easy access to various social networking sites (SNSs) that connects the people. Billions of users have their accounts on these social networking sites viz. Facebook, WhatsApp, LinkedIn, Twitter, Google+ and Instagram etc. So the affordances and reach of these inexpensive social networking sites have also attracted the employer. The purpose of the article is to assimilate the social networking sites and how these are useful in accessing the talent pool as well as issues related to it. To achieve this purpose, secondary data sources viz. articles from numerous journals and survey reports have been used. This research paper revolves around one main element i.e. usage of social networking sites in various talent management processes within the social capital and social relations framework. The finding of this research work implies that organizations are receiving benefits from these social sites in the form of: acquisition of passive workforce and untapped talent, creation of employer brand and cost and time effective advertisement, recruitment and screening processes but they should also be aware of the pitfalls related to these sites. Furthermore, we suggest integrating the SNSs practices with the organizational recruitment policies.
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