Impact of Digital Marketing on Consumers
Keywords:
Digital marketing, Promotion, Effectiveness, Customer awarenessAbstract
Digital marketing is marketing where electronic media is used to promote the product. This is an innovative step toward marketing. Today in India, people are more aware they are going to buy product through online searching and comparing the different sellers. This concept is important for both marketers as well as consumers. This is a cost effective method for both seller as well as consumer. This paper is based on secondary data. During the research it is noticed that many changes are occur in digitalization. In this paper we analysis that how much consumer are aware about digital marketing and how it impact the consumer purchase. Data is collected from 100 respondent’s opinion to get the clear pictures.
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