A Detailed Empirical View of Issues Faced by MSMEs in India with Special Reference to Finance and Marketing
Keywords:
MSMEs employees, random sampling method, finance, marketing and growth and development, surveyAbstract
The main objective of this study is to analyze the problems of industry related to finance, marketing and growth and development in the study area. The research gathers the data through quantitative (survey) method. These techniques of data collection come under the primary method. The target population used by the study is MSMEs employees via random sampling method. The sample size was around 300 respondents for quantitative data. This proposed research includes primary data collection method, the survey method. The questionnaire was used as an instrument and intended based on literature review and objectives framed. The study is carried out through analyzing the correlation between finance, marketing and growth, and development. The findings of the study showed that there is a significant association between finance, marketing and growth, and development and also showed that finance and marketing show significant impact on the growth and development of the MSMEs.
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