Tourism Destination Image of Uttarakhand
Keywords:
destination image, Uttarakhand, confirmatory factor analysisAbstract
A sample of 300 tourists who visited Uttarakhand was taken for identifying the key attributes that defined Uttarakhand as a tourist destination. A list of attributes was prepared for design of questionnaire. Exploratory analysis followed by Confirmatory factor analysis was carried out to ascertain the model of destination image. Natural attractions, religious places, sporty and adventurous, exciting and cosy were the latent factors that defined the cognitive and affective image components of the destination.
References
Chi C. G. Q. & Qu H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, Elsevier
Chon, K. S., Pizam, A., & Mansfeld Y (1999). Consumer Behavior in Travel and Tourism
Echtner C. M. & Ritchie J.R.B.(1993). The measurement of destination image: An empirical assessment, Journal of travel research.
Ekinci Y., & Hosany S. (2006). Destination Personality: An Application of Brand Personality to Tourism Destinations, Journal of travel research.
Gallarza M. G., Saura I. G. & Garcı́a H. C. (2002). Destination image: Towards a conceptual framework, Annals of tourism research.
Gartner, W. C. (2007). Image Formation Process. Journal of Travel & Tourism Marketing, (1993) 2(2/3), 191–215, Journal of Travel Research.
Govers,R. , Go, F.M., & Kumar K.(1993). Promoting Tourism Destination Image, Journal of travel research
Hankinson G (2005). Destination brand images: a business tourism perspective, Journal of Services Marketing
Hosany S., Ekinci Y., & Uysal M. (2007). Tourism and Hospitality Research. Destination image and destination personality, International Journal of Culture.
Kaplanidou K. & Vogt C. (2010). The meaning and measurement of a sport event experience among active sport tourists, Journal of Sport Management
Lapage W.F.& Cormier P.L. (1977). Images of Camping—Barriers to Participation, Journal of Travel Research.
Milman A.& Pizam A. (1995). The role of awareness and familiarity with a destination: The central Florida case, Journal of travel research.
Molina A., Gómez1 M & Martín-Consuegra D (2010). Tourism marketing information and destination image management, African Journal of Business Management.
Pike S. (2002). Destination image analysis—a review of 142 papers from 1973 to 2000. Tourism Management- Elsevier.
Walmsley D. J. & Young M. (1998). Evaluative images and tourism: The use of personal constructs to describe the structure of destination images, Journal of Travel Research.
