A Study on Customer satisfaction of BSNL Landline: Special Reference to Kerala
Keywords:
BSNL, Mobile, Telecom Sector, Customer Satisfaction, Services, Call ChargesAbstract
India’s telecommunication network is the second largest in the world based on the total no of telephone users. It has one of the lowest call tariffs in the world enabled by the mega telephone networks and hyper competition among them. It has the world’s third largest internet user base. To study the overview of BSNL. To determine the customer preference of landline and mobile services. Evaluate the customer satisfaction of level for mobile services as well as landline services. They analyze the customer opinion and satisfaction with specific reference to BSNL. They suggest the guidance for BSNL in order to provide better focused services. In this competitive arena communication plays a vital role so the telecom industries are the major source for communication. BSNL, being a public sector obviously have to complete with various players like IDEA, AIRTEL, RELIANCE, VODAFONE, etc. with their stringent rules and regulation guided by TRAI.
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