Structural Changes in the Marketing Channels and its Impact on the NWFP Marketing in Idukki District of Kerala
Keywords:
Marketing Channels, NWFP, Organisational Structure, Structural ChangesAbstract
The present paper tries to analyse the structural changes in the marketing channels of NWFP in Idukki District and its impact on the marketing of NWFP. Tribal Co-operative Societies and the Marketing Federation are the marketing channels of the NWFP in Kerala. Idukki District is the second largest tribal concentrated district in Kerala. The Tribal Co-operative Societies of Idukki District are facing problems in the marketing of NWFP with the closure of the Kothamangalam Branch of the Federation. At present, the Tribal Co-operative Societies of Idukki, which were functioning under the Kothamangalam Branch of the Federation, are attached to Thrissur Branch of the Federation. Therefore, a study is conducted to analyse the impact of the structural changes of the marketing channels to understand the current situation of NWFP marketing in Idukki District.
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