Consumer Behaviour Towards Online Shopping

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Published: Sep 15, 2021
Keywords:
Online, Internet Penetration, Change in Behavior

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Dr. Sunitha B. K.
Associate Professor, Center for Management Studies, Jain (deemed -to be) University, Bangalore, India.
Yash R. Jain
Student, Center for Management Studies, Jain (deemed -to be) University, Bangalore, India.
Jitesh Kumar
Student, Center for Management Studies, Jain (deemed -to be) University, Bangalore, India.
Ruchika Jain
Student, Center for Management Studies, Jain (deemed -to be) University, Bangalore, India.

Abstract

With increasing penetration on internet across the country, the number of shoppers online has a seen a dramatic increase. India is a second largest country with internet penetration that had result in number of online shoppers. Indians are slowly changing their behaviour in the way their purchase consumer goods.

Article Details

How to Cite
Dr. Sunitha B. K., Yash R. Jain, Jitesh Kumar, & Ruchika Jain. (2021). Consumer Behaviour Towards Online Shopping. International Journal of Management Studies (IJMS), 6(4), 30–36. Retrieved from https://researchersworld.com/index.php/ijms/article/view/912
Issue
Vol. 6 No. 4 (2019)
Section
Articles
Copyright (c) 2019 ERM PUBLICATIONS

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