An Empirical Study on Online Purchase Behavior and Consumer's Perception of Online Shopping
Keywords:
Consumer, internet, products, purchase style, purchase behavior, online marketsAbstract
The new technology has radically changed the traditional way of purchasing products. The modernized way of purchasing products has become a new way of adopting different online platforms. Online shopping has strengthened its sales by offering a variety of discounts, offers, coupons, and rewards by developing its own E-Products and services to best suit the changing needs of the customers. The study mainly focuses on consumer buying behavior while purchasing online products. For analyzing the study a survey is conducted by considering a sample size of 250 samples from different age groups and genders after collecting the data with the help of excel percentages and frequency are calculated.
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