Study on the Performance Indicators for B – Schools from the Students’ Perspective
Keywords:
performance indicators, student, stakeholder, B schools, Balanced Score CardAbstract
To know the key performance indicators for a Business School and to know the perceptions of students as a stakeholder regarding the key factors that determine the performance of the Business Schools. Study was conducted amongst 330 students of PGDM and MBA in different colleges in Delhi, Mumbai, Chennai and Bangalore with 87 constructs in 13 different parameters. The descriptive statistics and factor analysis of the different constructs was conducted. the results indicated that totally four important factors determined the performance indicators or thrust areas for a Business as per the students’ evaluation namely infrastructure both for classroom teaching and maintenance of library resources, good governance and best practices, placement given by the B School and the teaching methods and curriculum. The results delve into the main KPIs where the scope of improvisation of the factors by the Business Schools is envisaged, given that the sample was taken from four cities. Study also envisages the adoption of the Balanced Score Card as a strategic measure of the measurement of the performance of a B School. The present research provides a comprehensive picture of the key performance indicators for a B School taken from the wide gamut of dimensions of performance
References
Abdullah, Firdaus (2006). Measuring service quality in higher education: HEdPREF versus SERVPREF, Marketing Intelligence & Planning, 24(1), 31-47. DOI 10.1108/02634500610641543
Agarwala, Tanuja (2008). Factors influencing career choice of management students in India. Career Development International, 13(4) 362-376, DOI 10.1108/13620430810880844
Aithal P.S. and Suresh Kumar P.M. (2016). Opportunities and Challenges for Private Universities in India. International Journal of Management, IT and Engineering, 6(1) 88-113, available at https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2779118
Al Hosaini, Fahmi Fadhl,and Sofian, Saudah (2015). A review of balanced score card framework in Higher Education Institutions. International Review of Management and Marketing, 5(1) , 26-35
Beard, Deborah F., (2009). Successful Applications of Balanced Scorecard in Higher Education. Journal of Education for Business, retrieved from http://www.centenaryuniversity.edu/wp-content/uploads/ 2017/01/Beard-2009.pdf
Bodycott, Peter (2009). Choosing a Higher Education Study Abroad Destination. Journal of Research in International Education, 8(3), 349–373 DOI: 10.1177/1475240909345818
Calvo – Porral, Christina, Levy-Mangin, Jean – Pierre, Novo-Corti, Isabel (2013). Perceived quality in higher education: an empirical study. Marketing Intelligence & Planning, 31(6), 601-619, DOI 10.1108/MIP-11-2012-0136
Chahal, Hardeep and Devi, Pinkey (2015). Consumer attitudes towards service failure and recovery in higher education, Quality Assurance in Education, 23(1), 67-85 DOI 10.1108/QAE-07-2013-0029
De Shields Jr., Oscar W. , Kara, Ali, Kaynak, Erdener (2005). Determinants of business student satisfaction and retention in higher education: applying Herzberg’s two factor theory. International Journal of Educational Management, 19(2), 128-139, DOI 10.1108/09513540510582426
Ivy, Jonathan (2008). A new higher education marketing mix: the 7Ps for MBA marketing. International Journal of Educational Management, 22(4), 288-299, DOI 10.1108/09513540810875635
Pinar, Musa, Trapp, Paul, Girard, Tulay, Boyt, Thomas E. (2011). Utilizing the brand ecosystem framework in designing branding strategies for higher education. International Journal of Educational Management, 25(7), 724-739, DOI 10.1108/09513541111172126
R. Nargundkar; P. Shahaida; H. Rajashekar, (2009). A conceptual model of brand – building for B-schools: an Indian perspective. International Journal of Commerce and Management, 19(1), 58-71, DOI 10.1108/10569210910939672
Umashankar, Venkatesh and Dutta, Kirti (2007). Balanced scorecards in managing higher education institutions: an Indian perspective. International Journal of Educational Management, 21(1), 54-67, DOI 10.1108/09513540710716821
Wilcox Paula, Sandra Winn & Marylyn Fyvie‐Gauld (2006). It was nothing to do with the University, it was just the people’: the role of social support in the first‐year experience of higher education, Studies in Higher Education, 30(6), 707-722, http://dx.doi.org/10.1080/03075070500340036
