Phubbing Behaviour: New Age Invented Barrier to Communication

Authors

  • Dr. Ishtiyaque Ahmed Assistant Professor in Commerce, MGV’s Arts, Commerce and Science College, Malegaon City, Nasik Maharashtra, India

Keywords:

Phubbing Behaviour, Smart Mobile Phone, Communication, Inter-personal

Abstract

Purpose: The phubbing practice has become a rising concept globally, keeping the researchers interested in this recent phenomenon. The reason for this may be, it is found that, uncontrolled use of mobiles. While during accompanying other persons, someone is heavily involved in his own mobile phone ignoring the other person. It has adverse social effects for people. This ignoring of accompanying person, in favour of mobile use, has become so distinct that this socially adverse behaviour has compelled in giving rise to coining a new terminology called as, ‘phubbing’. This behaviour is socially in appropriate and put adverse impact on social relations and communications. The purpose of this research work is, to provide an overview of the recent and available literature relevant with phubbing and themes and contents consisting relevance with the topic. Methodology: This is literature review based study. For conducting this study, a literature review was conducted, for which, the literature relevant with the phubbing and relevant themes in contents were studied. Findings: The act of humiliating someone socially, by looking or concentrating on his own phone, in spite of giving attention to that person. This is called as phubbing. This kind of behaviour has adverse effects on inter personal relations and communications, detrimental to relation satisfaction, and individual wellbeing feelings. The results of the study also give the most published areas topics or themes of phubbing or focused areas of study of phubbing. Implications: The results of this review study are expected to motivate and guide the future researchers and directions of the future research in this area. Originality: The concept of phubbing is relatively a newer. The research and literature available relevant with, are up to very limited extent. The base of these behaviours are not yet constructed so vastly to occupy sufficient space in research area. Hence it is vital to know more about phubbing behaviour and focus areas of research for phubbing behaviour, while doing so assist researchers in getting information and knowledge with regard to this social concept. Therefore, this research work was conducted, it is an original work of author and all the references are duly cited.

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Published

31-07-2023

How to Cite

Dr. Ishtiyaque Ahmed. (2023). Phubbing Behaviour: New Age Invented Barrier to Communication. International Journal of Management Studies (IJMS), 10(Special Issue 1), 54–58. Retrieved from https://researchersworld.com/index.php/ijms/article/view/2283