A Study of Factors that Influence the Quick Service Restaurants of Baner and Balewadi to OPT for Online Food Ordering Portals

Abstract

Purpose: This study investigates the impact of online food ordering portals on Quick Service Restaurants (QSRs) in Baner and Balewadi. It aims to identify the factors that drive QSRs to adopt online food ordering services, resulting in business expansion, increased customer reach, higher profits, and improved customer loyalty. Additionally, the research explores the contribution of online food ordering portals to awareness creation and revenue generation in the QSR industry. Methodology: The research employed a descriptive research design to analyse the QSR landscape in Baner and Balewadi. Secondary information from books and online sources provided insights into online food ordering trends. Primary data was collected through a survey of 52 QSRs using convenience sampling. Questionnaires were administered to QSR owners or managers, and data analysis involved counting, comparing, and presenting the findings using Microsoft Excel. Findings: The study revealed that partnering with online food ordering portals had a significant positive impact on QSRs in Baner and Balewadi. It resulted in increased sales and revenue growth, driven by the expanded customer reach and convenience offered by these platforms. QSRs also experienced improved customer attraction and retention, contributing to enhanced business prospects. Implications: The findings emphasize the significance of online food ordering portals for QSRs, enabling them to expand their reach, boost sales, and cultivate customer loyalty. Partnerships with online portals offer QSRs valuable opportunities to enhance their business prospects. The insights from this study can assist QSRs in making informed decisions regarding marketing strategies and establishing a strong online presence.