Social Media Marketing: Recent Accomplishments and Future Challenges

Abstract

Marketing with the help of social media is called as social media marketing. Beneficial use of social media require some planning and thought. Moving ourselves with the speedy developments in the social media technologies will benefit us in enhancing our brands, will help in boosting our profiles and surely even help in winning and innovating newer businesses and business concepts. Social media marketing has enabled firms to reach out to targeted customers very instantly effectively and easily with marketing campaigns, promotion of new services and products, building awareness for brands, chance of inter acting with potential customers personally. These all can be done with minimum spent of cost and time. At the same time, on the other hand, privacy, trust, copy right and security issues are acting as some challenges in the way of social media marketing. Since its inception, social media marketing has travelled many mile stones and simultaneously coping some difficulties for further smooth growth. Methodology: This research work tries to study accomplishments earned and possible future challenges for social media marketing, with the help of review of relevant literature. Findings: Customers have got a new role of content creators along with the traditional role of just being a consumer. Social media tools are facilitating customers to post their comments and experiences regarding products or services or firms. Thus creating a positive or negative image of the firms or services or products. Implication: Hence it is very imperative for the firms to be active and integrative in aligning their marketing activities and marketing strategies with social media. Originality: In this research work researcher very honestly conducted review of the literatures related with social media marketing and duly cited all the references used, while trying to understanding accomplishments and challenges before social media marketing.