Online Marketing- Concept and Types: A Literature Review Study
Keywords:
Online marketing, internet marketing, social media marketing, affiliate marketingAbstract
Today internet is not considered just a promotion channel or simple type of selling and buying of goods and services but it has acquired a prominent and central position in commerce and business by bringing out a new business model with the help of redefining nature of marketing. Development of internet has switched the rules and compelled the marketing experts to stick with it. Truly speaking, online technological inventions have transformed and restructured the concept of marketing. Methodology: In this paper the researcher has reviewed the literature, related with online marketing and discussed on the online marketing and different types of online marketing. Findings: The customers are playing multiple roles, in addition to consuming the products they are also creating contents on social media and online platforms which can be utilized for marketing purposes also. Out of this development, there emerges new and different types of online marketing. Implication: Online marketing can change not only consumer’s decisions regarding purchase but opinions in relation to product also. Originality: This article is the original work of author and all the references are duly cited.
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