Adaptation of Technologies Based Banking Services and its Impact on Customers Satisfaction
Keywords:
ATM, net banking mobile banking, satisfaction UPIAbstract
Technology plays a tremendous roll on banking services countries like India has given lot of priority on the technology based service in banking industry and has lot of dare enough strategies in the banking operation. This study is an attempt to know the customers ‘satisfaction towards the technology based banking service in the tire II cities like Thanjavur. There are 250 sample where selected on convenience sampling method and this study employed ex post facto method of research. The result indicates that respondents are highly satisfied towards the ATM and mobile banking service due to it benefits and conformability. It would found that almost all the service largely utilised by the customer therefore difference between the low and high level of satisfaction is negligible. Respondents also welcoming Tech based banking services.
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