Perceived Customer Expectations in Purchasing Luxury Commercial Mini Bus (LCV Segment): An Empirical Analysis
Keywords:
LCV Segment, purchasing, perceived customer, expectation, an empirical.Abstract
The purpose of this paper is to make a correlation analysis of the responses of customers of a particular brand & make of Light Commercial Vehicle regarding various attribute ratings of a Commercial luxury minibus. Further it also seeks to determine the underlying benefits consumers are looking from a Luxury light Commercial Vehicle by classifying them according to their relative importance they put in the attribute ratings by using factor analysis. It has been revealed from findings of the study that organisations / customers are purchasing Light commercial luxury mini-bus due to several considerations and these considerations can be further attributed into to major factors which may be labelled as Economic benefit factor and Social benefit factor.
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