Factors Affecting Consumer Behaviour in Telecom Industry
Keywords:
Consumer Behaviour, Consumer Satisfaction, Behavioural analysisAbstract
Customers make purchases in order to satisfy needs. Some of these needs are basic and must be filled by everyone on the planet while others are not required for basic survival and vary depending on the person. It probably makes more sense to classify needs that are not a necessity as wants or desires .Knowing why and how people consume products helps marketers to understand that how to improve existing products, what types of products are needed in the market place, or how to attract consumers to buy their products. In essence, consumer behaviour analysis helps the firms to know about how to please the king and directly impact company revenues. The current study is an attempt to examine the factors influencing buying behaviour of the customers in Telecom Sector. After applying factor analysis, various influential factors have been extracted.
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