Use of Social Media Apps in Stand – Up Comedy with Special Focus on Instagram
Keywords:
Social media, Instagram, Influence, Consumer opinionAbstract
This study analyzes the popular and ever increasing use of stand – up comedy as a genre of entertainment is chosen as the context of study, data obtained from performing artists is analyzed and comparisons drawn to obtain insights into the use of social media by these niche entertainment artists. Data obtained from 30 artists was analyzed to find that though Facebook is the primary social media channel used by the artists for promoting of their art, connecting to the audience, exposure to fans, getting work. Instagram has become an increasingly important choice for the artists as a social media channel. IGTV of Instagram has joined the platforms which can be explored by the researchers for study. It is a general belief that IGTV may leave YouTube behind.
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