An Analysis of Expectations and Satisfaction of Online Shopping Customers with Special Reference to Tamil Nadu
Keywords:
Online-Marketing, Expectation, SatisfactionAbstract
The On-line marketing is a popular marketing tool today. It is conducted through interactive on-line computer systems that link consumers with sellers electronically. There are two types of on-line marketing channels: commercial on-line services and the Internet. The on-line marketing products include Catalog Centre, Personalization Centre, Marketing Studio, and Syndication Centre. Many companies take one or more products that fit for Internet-style delivery, build a minimum number of pages and infrastructure to allow customers to purchase that product and then agree to deals with certain key media owners that target their prospective customers. Many of their approaches to on-line marketing can be practiced across a variety of expenditure brackets. In the traditional marketing method, consumer research into brand awareness and consumer need identification is highly developed within the TV and print media has created information aggregation and choice via direct marketing and transactions via POS. The On-line marketing includes all of the functions in the purchase decision process. . The present study takes 234 online shopping customers in Tamil Nadu to look after the perception of them.
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