A Study on Behaviour and Attitude of Newspaper Readers’ in Erode District
Keywords:
Behaviour, Distribution, Impartiality, Learning, StrategyAbstract
Consumer behaviour is the study of how individual customers, groups or organizations choose, purchase, use and convey thoughts, goods and services to satisfy their needs and wants. Consumer behavior represents to the actions of the consumers in the marketplace. In the 17th century newspapers developed as data sheets for trading people. By the 19th century, a lot of cities in Europe, North and South America, published newspapers. Certain newspapers with great editorial freedom, high journalism quality, and huge circulation are viewed as newspapers of record. The Newspaper sector is blend of a diverse group of media companies. Majority of the respondents are encouraged by impartiality of news offered and price level and they are willing to endorse to others. With slight alteration or improvements in the coverage of news and distribution strategy that boost up the market share of daily in future period. Attitude is not always associated with people. But it establish than the growing and learning time period.
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