A Study on the Attributes Influencing the Purchasing Behaviour of Apparel Consumer in Organized Retail with Special Reference to Max Retail Division
Keywords:
Purchasing behaviour, apparel, retail, stores, buyersAbstract
The field of retailing has come across several stages and substantial changes over the years. This study has highlighted on psychological and economical aspects of purchasing behaviour of customer. It was conducted at MAX Retail Outlet, Coimbatore to study the factors influencing the buyer behaviour in apparel retail stores. It was confined only to Max customers at Coimbatore City. The primary data has been collected through survey on 200 customers at MAX using structured questionnaire and convenience sampling. Data was analysed using Percentage analysis, Descriptive analysis, Case Summary and Correlation. The study revealed that quality, price, appeal, brand and variety are the main factors influencing apparel buying behaviour. The findings will enable the scope for further research in understanding the attribute influences the purchase decision of the consumers with e-retail.
References
Aniruddha Akarte, (2012). Influence of Apparel Brands on Male Consumers’Buying Behavior with special reference to Vidarbha, International Journal of Management, IT and Engineering, Volume 2,227-248.
Ankita Batra, (2014). Factors Influencing Consumer Purchase Decisions at Organized Retail Stores in New Delhi, International Journal of Innovative Research and Development, Vol 3,249-253.
Ankit Katrodia, M J Naude & S Soni, (2018). Determinants of Shopping and Buying Behaviour: A case at Durban Shopping Malls, African Journal of Business and Economic Research, Vol. 13, pp 221-243.
Balanaga Gurunathan, M. Krishnakumar, (2013). Factors Influencing Apparel Buying Behaviour in India: A Measurement Model, Indian Journal of Research, Vol 2, 218-224.
Claudio De Mattos, Laura Salciuviene, Vilte Auruskeviciene, Garima Juneja, (2015). What are decision making styles for international apparel brands in a large emerging market?, Journal of Social and Behavioral Sciences, 683 – 686.
Dolekoglu, Mevhibe Albayrak , Ali Kara & Gulsen Keskin, (2008). Analysis of Consumer Perceptions and Preferences of Store Brands Versus National Brands: An Exploratory Study in an Emerging Market, Journal of Euromarketing, Vol 17, 109-125.
Hari Shankar Prasad G (2014). Factors Influencing Buying Behavior of a Selected Apparel Retailer’s Customers, Annual Research Journal of Symbiosis Centre for Management Studies, Vol. 1, pp. 41–55
Niklas Eriksson,Carl-Johan Rosenbröijer, Asle Fagerstrøm,(2017).The relationship between young consumers’ decision-making styles and propensity to shop clothing online with a smartphone, Procedia Computer Science, 121 (2017) 519–524.
Radha Krishna G and Shylajan, C. S., (2007). Determinants of Habitual Buying Behavior: A Study of Branded Apparels. The ICFAI Journal of Marketing Management, Vol. VI, No. 3, pp. 6-21.
Ramakrishna Prasad Y,(2012). A study on attributes influencing the purchasing behaviour of apparel consumers in organized outlets, African Journal of Business Management, Vol.6 (45), pp. 11294-11303.
Ravilochanan, P, Shyamala Devi, B (2012). Analysis of Customer Preference in Organized Retail Stores, International Journal of Trade, Economics and Finance, Vol 3, 209- 212.
Srivastava Mukta, Syed, Azher Ali (2013). A Study Of Perception And Buying Behavior Of Customers In Apparel Market Segment With Special Reference To Five Major Departmental Stores In Pune City, International Journal of Sales & Marketing Management Research and Development, Vol 3, 21-34.
