Philosophies from Indian Mythological Characters in Modern Day Internal Marketing: A Case Study on Shree Krishna
Keywords:
Internal Marketing, Shree Krishna, Arjuna, the Mahabharata, the Shreemad Bhagawad GitaAbstract
One of the most commonly used terms in today’s management scenario is Internal Marketing. It aims at treating the employees of an organisation as internal customers. Though the term and its concept are very recent, yet this study attempts to relate this concept with the activities of Shree Krishna as described in the Mahabharata and Shreemad Bhagawad Gita. The study analyses the character and activities of Shree Krishna in the epic Mahabharata, as a continuous user of Internal Marketing strategies who with his excellence, intelligence and a clear idea of the same sets an example for the modern day managers. The study highlights the fact that the then user of Internal Marketing did not know that he is actually boosting the art of hiring, training and motivating but he used the aspects of the same for maintaining efficient and effective human resources for achieving the goals and objectives.
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