Influence of Demographic Constructs on Motivation and Job Satisfaction among Mystery Shoppers
Keywords:
Mystery shoppers, Job satisfaction, Motivation, Demographic influenceAbstract
Decades together various researches have been done on the influence of demographic constructs on various Human Resource Management oriented factors. The purpose of this study is to determine the influence of Demographic constructs on motivation and Job Satisfaction among Mystery shoppers. To be quite honest, this research paper would be one among the very fewun explored area, which aims in determining the influence of demographic constructs on motivation and job satisfaction among mystery shoppers. To distinguish from other researchers and to stand different, the researchers have taken the sister concept of marketing research “Mystery Shopping”. Thus mystery shoppers are the target respondents of this research study, though previous studies have taken into consideration only the motivational aspect, this research has extended beyond that considering Job satisfaction as an extended study variable. With regard to future research, there are wide spread opportunities to be explored by using various other variables. As we now know the unexplored factors such as Cognitive intelligence, Spiritual Intelligence, Training and Development etc., it can be made used by upcoming and futureresearchers. The research design is clear and simple. To begin up, the Sample Size used for the study is 80 and the Sample method employed for this study is Simple random sampling. The Types of data collected are Primary & Secondary data and the source of data collection is from Lead cap Ventures. The data were collected using Questionnaire method and the target respondents for this research study are Mystery shopper’s .The Reliability value for the questionnaire derived using Cronbach Alpha with a value of .811, which is a positive sign. Findings drawn from analysis show that there is considerable. As a concluding remark, we researchers have jotted out ten important key factors which could be considered by the mystery shoppers, to be self-motivated and to attain a higher Job Satisfaction in their mystery shopping career.
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