An Empirical Study on Factors Determining Purchase of Organic CPG’s – With Special Reference to Chennai City
Keywords:
Consumer Packaged goods, Quality, Quit Toxic CPG’s, Skeptical Issues, PerceptionsAbstract
Among many of the top priority issues that hits the agenda, environmental issues and the crisis that have accompanied such issues have become a buzz word. This paper covers the buying behavior of consumers towards organic CPG’s. The variables that affect buying behavior such as Quality, Skeptical Issues, and Quitting Toxic CPG’s were chosen for the study. The survey was conducted among the residents of the Chennai city. Convenient sample techniques was chosen for the study and the sample size was determined as 100. The findings of the survey reveals that respondents don’t buy organic CPG’s since the peer group around them insist to do it or do it either. Many respondents feel that when claims are made by the manufacturers, stating that the products are organic it is in most cases false. When it comes to Quality Standards that are expected by the consumers, the need for improving the human, health is the most important factor that is expected by the consumers. Not much importance was insisted on the amount of the Quality that was received for the price paid.
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