Consumer Behavior Research: A Literature Review
Keywords:
Consumer Behavior, Buying Decision, Purchasers Choice, Two Wheeler IndustryAbstract
The achievement of any business depends totally upon the fulfillment of needs and wants of its customers. Decoding consumer buying behavior is a complex task; hence organizations need to know the reasons why consumers differ in choice from each other in buying goods and services. Knowledge of consumer behavior is helpful in business as the purpose of a business is to acquire and retain customers. The paper studies the concept of Consumer Behavior and also indentified the factors influencing the buying decision of the consumer in two wheeler industry. The paper is based on secondary data and analysis is done by taking into account the literature available on the factor influencing consumer behavior across the two wheeler industry. The researcher also identified the reasons behind the changes noticed in the pattern of buying behavior of consumer in the purchase of two wheelers.
References
A.Jesu Kulandairaj (2013).Information Search and Consumer Decision-Making, IPE Journal of Management, 3 ( 1), 157 -167.
Balakrishnan Menon, & Dr. Jagathy Raj V. P. (2011). Conceptualisation of model for studying consumer purchase behaviour of passenger cars. International Journal of Research in Finance & Marketiing, 1 (5).
Clement Sudhahar J., & R. Venkatapathy. (2005). Automobile purchase – Peer influence in decision making, Indian Journal of Marketing, XXXV (6), 3 -9.
Dr. V. K. Kaushik, & Neeraj Kaushik (2008). Buying Behaviour of Passenger Cars: A study in south west Haryana. Indian Journal of Marketing, Xxx viii (5), 34 - 39.
Dr. Raj A. Jesu Kulandai, & Prof. Kaviarasu S. John. (2015). Household Characteristics and Buying Behaviour of Two-wheeler Consumers in Chennai City - A Study. Asian Journal o Research in Business Economics and Management, 5 (4), 109-121.
Dr. Ronald Mani, & Mr. Debasis Tripathy. (2013). A study on consumer buying behavior towards Two wheeler bikes in context to Indian market. International Journal of Advanced Research in Management, 4 (1), 65 - 73.
K.Vidyavathi, M. (2012). Consumer lifestyle influence of consumer behaviour with reference to automobile industry in Chennai, Vol. Issue ZENITH International Journal of Multidisciplinary Research, 2 (4).
Kulandairaj, A. (2013). Information Search and Consumer Decision-Making Vol. 3, No 1, pp . IPE Journal of Management, 3 (1), 157-1672013.
Kumari Santosh A., Reddy Raghunatha D. , & M L Kameshwari. (2205). Consumer buying behaviour in two-wheeler industry with special reference to Hero Honda Motorbikes. Indian Journal of Marketing, XXXV (10), 12-18.
M. Sathish, & A. Pughazhend. (2011). iA study on consumer behaviour of automobile products with special reference to two- wheeler in Tirunelveli City Tamil Nadu. Indian Journal of Applied Research, I (3), 161-163.
R.Renuka , & Dr. M. K. Durgamani. (2012). A Study On Customer Satisfaction Towards Tvs Scooty In Thanjavur District Of Tamilnadu. International Journal of Scientific Research, I (III).
Rajesh Mahrotra , & Sachin Kumar Sharma. (2012). An Empirical Study Of Buying Behaviour Of The Two-Wheeler Users In Jaipur district. Asian Journal of Research in Marketing, 1 (5), 24 - 35.
Ramarao, B. S. (2009). Factors Influencing the Purchasing Decisions of Motor Bike Consumers: A Comparative Study of Popular Brands. The ICFAI Journal of Management Research, 8 (4), 54 -67.
S. Franklin John , & J. Anand Christopher. (2013). Influence of Peer in Purchase Decision Making of Two-Wheelers: A Study Conducted in Coimbatore. European Journal of Commerce and Management Research, 2, 1 - 5.
S.Saravanan, N.Panchanatham,, & S. Pragadeeswaran (2009). Consumer behavior towards show-room Services of two wheelers with reference to Cuddalore district. Perspectives of Innovations, Economics & Business, 3, 71-75.
T. Devasenathipathi, & S. Saravanan, Influence of gender, age and marital status on factors of purchase procrastination with special reference to two wheeler market. Abhinav National Monthly Refereed Journal of Research in Commerce & Management, 2 (3), 28 - 40.
