Employee Engagement: A New Strategic Tool for Corporate Success

Abstract

In the last decade employee engagement has become a burning topic both in academics and practice. As the market is becoming more dynamic and the customer more complex to understand, corporate world is researching to find new ways to assure success in the long run by focussing more on understanding the customer. They found that internal customers are playing a vital role in reaching the expectations of external customers. Employers understood that their internal culture is reflecting on customers through the contact points, employees. Employees often reflect this when they are completely engaged to their jobs, and companies they are working for. At this juncture employee engagement comes into picture. Employee engagement is defined as an Individual’s degree of positive or negative emotional attachment to their organisation, their job, and their colleagues. It is the application of body, mind and soul of the employee for the development and success of an organisation.

Traditionally all the companies depend on financial performance as profit, ROI as a measure of their performance and success. Many researches however focused on human element in the measurement of success and performance. They found a positive relation between employees’ attitudes, abilities and the overall performance. During the last decade a precise relation is established with the employee element to the corporate success. Research on employee engagement found that it is essential in the success of business enterprise along with financial figures as ROI and Net profit. This paper focuses on the role of employee engagement as a major determinant in the success of Indian incorporation