Leveraging Business Intelligence for Organizational Performance the Emerging Economy Context
Keywords:
Business Intelligence, Organizational PerformanceAbstract
Business intelligence is a promising style extensively used in decision-making processes. The application of Business Intelligence (BI) is growing at an incredible rate in developed countries but its exposure in emerging economies, like India, is still low. The impact of business intelligence technology on the decision-making process and ultimately on the organizational performance has been studied by many authors in various economies, but still, is a subject to be investigated in India. There are studies that say emerging markets are going to be new drivers of economic growth in upcoming future. This study is an attempt to evaluate the impact of business intelligence technology achieved by organizations in an emerging economy i.e. India. A previously developed survey instrument was used to collect data from decision makers and BI users from different companies that are operating in India. The data analysis was done with the help of PLS-SEM technique. The study found the impact of business intelligence on determinants that are responsible for organizational performance benefits to be achieved by organizations in India.
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