Service Quality – Customer Satisfaction link: An Empirical Study of Rural Telecom Sector in Gwalior Region
Keywords:
Service Quality, Customer Satisfaction, Regression AnalysisAbstract
Service Quality is universally accepted as one of the major determinant of Customer Satisfaction across all service industries but sometimes it is thought that rural India is more obsessed with something else than Service Quality. This research paper attempts to delve into rural psychology to ascertain the role service quality plays in causing customer satisfaction with special reference to rural mobile market in Gwalior.
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