A Conceptual Framework of Total Quality Management and its Application in Tourism Industry
Keywords:
TQM, Tourism, Implementation, OrganizationAbstract
Total Quality Management (TQM) describes a management approach to long-term success through customer satisfaction. In a TQM effort, all members of an organization participate in improving processes, products, services, and the culture in which they work. It uses strategy, data, and effective communications to integrate the quality discipline into the culture and activities of the organization. The importance of total quality management (TQM) in the tourist industry has risen to an extraordinary level because of the change in preferences of tourists' behaviour and the growth of competitiveness of new tourist destinations. Total Quality Management (TQM) is a management philosophy that seeks to integrate all functions to focus on meeting tourist’s needs and overall quality objectives. This paper is an attempt to comprehend the implementation of Total Quality Management (TQM) in relation to Tourism Industry. Furthermore this study is an attempt to integrate the TQM practices in tourism industry and their application in the augmented product/ service formation.
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