Analysis of Influence of Extrinsic and Intrinsic Factors on Consumer Behaviour
Keywords:
consumer behavior, extrinsic factors, intrinsic factors, learning, perceptionAbstract
The consumer buying behavior is influenced by many factors which may be intrinsic or extrinsic factors. The intrinsic factors are the factors are the factors which are the internal factors like the belief and attitude, perception, cognition, learning, personality and role and status whereas the extrinsic factors are the factors which influence the consumer buying behavior externally, including, situational factors, product features and quality, reference group, annual income, lifestyle and social factors. This paper analyses the most influencing factor and the correlation amongst intrinsic and extrinsic factors using primary data wherein data was collected from 100 respondents from Amritsar. The results show that the reference group from extrinsic factors and learning from intrinsic factors are the most influencing factors.
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