An Analysis of the Factors Influencing Tourist Satisfaction with Public Transport in Goa
Keywords:
tourist satisfaction, tourist use of public transport, service dimensionsAbstract
This paper investigates the use of public transport by tourists in Goa. It seeks to understand how tourists perceive public transport services and which factors influence their level of satisfaction. A questionnaire was designed to explore the level of satisfaction of the users of public transport. Data was collected by interviewing tourists using convenience sampling. The data obtained was analyzed using descriptive statistics and factor analysis. Factor analysis resulted in four different service dimensions - service reliability and planning, safety and comfort, convenience of service and availability of services. Tourists were found to be generally satisfied with public transport services in Goa.
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