Production Trend of Diaries – A Study of Diary Printing units in Sivakasi
Keywords:
Job-shop Production, Compound Growth Rate, Correlation and Trend AnalysisAbstract
Printing Industries have an indispensable role to play in effective mass communication, cultural development of mankind, conveying thought, words and opinions of the people at one end of the globe to other end by the printed words. Printing Industries engaged in the production of diaries, notepads, scrap books, School books, labels, notebooks etc. Diary is a notebook containing a day-to-day account of personal experiences. Also, diary is normally produced on the basis of job order production system.
Sivakasi has long been known as the printing capital of Tamilnadu and an important printing hub in India. It satisfies 60% of the offset printing units needs in India. It provides different kinds of printing services like Label printing, Board printing, Diaries, Calendars, Notebooks and other small stationary items printing etc. Production of diaries is one among the printing services provided by the leading printing units in Sivakasi.
Dairy production is an art. This involves various processes. Diary production needs various production processes such as pre-press, press and post-press operations. According to the needs and wants of the elite diary users, the diary producers are producing thousand different kinds of diaries and are distributing them to the needy people throughout India and they are also exporting from Sivakasi to different continents. Hence, the researcher made an attempt to study the growth rate of diaries and to analyze the significant relationship between actual production and trend values of production by using Trend Analysis.
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