A Study of Influence of Intrinsic Factors on Consumer Buying Behaviour
Keywords:
Belief and Attitude Role And Status, Cognition, Perception, Motivation and LearningAbstract
The term consumer behavior needs a thorough understanding and there is a need to understand the reason behind such drastic changes in consumer behavior in the past few years. The current paper focuses on the intrinsic factors affecting consumer buying behavior. The data has been collected form 100 respondents each from Patiala, Jallandhar, Ludhiana, Chandigarh, Amritsar and Mohali. The influence of intrinsic factors including belief and attitude role and status, cognition, perception, motivation and learning has been taken into consideration.
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