Factor Influencing the Buying Behaviour of Consumer towards Organized Retail Stores in Tiruchirappalli

Abstract

All over the world, the organized retail sector has performed extremely well since its beginning in the 20th century. Retailing has been defined as business activities involved in selling goods and services to consumers for their personal, family or household. The 20th century a host of changes in the organized retail sector, particularly in the developed countries. Modern day formats such as discount stores, fast food outlets, supermarkets, convenience stores, departmental stores, warehouse retailers, specialty stores, and hypermarkets have emerged. Retailing has become more organized and chain stores have been growing at the cost of old fashioned single retail shops. The growth of modern retail is linked to consumer needs, attitudes and behavior. Marketing channels, including retailing, emerge because they receive impetus from both the supply side and the demand side. On the demand side, the marketing channel facilitates service outputs that consumers value. The importance to study the consumer buying behavior has intensified due to fast pace of globalization which changed has been consistently changing the way consumers are shopping for their daily food and grocery products. As more retailers operate in more than on country, they have to pay close attention to the difference in culture, lifestyle, taste, expectations and many other factors that determine the differing buying behavior of customers from various countries.