Investment Decision – Are Indian Investor Well Aware

Abstract

Due to increased cost of living and fluctuation in regularity of income there is unrest in the minds of retail investor. A holistic financial planning can be considered to solve the problem. However, financial planning and financial literacy are two inter-connected aspects. Therefore, this paper seeks to test the level of financial literacy, factors influencing financial literacy and measure to enhance financial literacy among the individual retail investors.  A questionnaire is circulated among retail investors to test the literacy level. The research found that financial literacy is moderate among the male investors but low in case of women investors. The research has social impact to understand the measures required to be taken by Govt. to improve the situation.