A Study on Female Customer Satisfaction on Hair Oil and Beauty Cream with Special Reference to Himalaya Products in Coimbatore District
Keywords:
Himalaya Products, Customer Behaviour, Customer Behaviour of Women Customer satisfactionAbstract
Customer satisfaction is a measure of how an organization’s total product performs in relation to a set of customer requirements. Organizations have invested heavily in improving performance in areas that make a strong contribution to customer satisfaction, such as quality and customer service. A highly satisfied customer generally stays loyal longer, buys more as the company introduces new products and upgrades existing products. Fast-Moving Customer Goods (FMCG) is products that are sold quickly and at relatively low cost. Marketing concepts that encompass a customer's impression, awareness and consciousness about company offerings. Customer perception is typically affected by advertising, reviews, public relations, social media, personal experiences and other channels. Himalaya products are one of the great competitors of FMCG products in the market. Customer satisfaction is derived when he compares the actual performance of the product with the performance he expected out of the usage. The primary objective of this study is to understand the customer perception and satisfaction studying the awareness of the products within the customers and the number of customers who consumes the cosmetics.
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