Growth and Prospective of E-Commerce in India: A Study in Context to Current Economic Scenario

Abstract

Due to emerging global economy, e-commerce has increasingly become a necessary component of business strategy and a strong catalyst for economic development. With consolidation of information and communications technology (ICT) in business has revolutionised relationships within organizations and between and among organization and individuals. Specifically, the use of ITC in business organization has enhanced productivity, back up greater customer participation, and increased mass customization, besides reducing costs. With the increase use of the internet web-based technologies, difference between traditional markets and worldwide electronic marketplace such as business capital size, among other-are gradually being narrow down. In the game of strategic positioning the ability of a company to determine emergent opportunities and employ the necessary human capital skills to make the most of these opportunities with e-business strategy that is simple, workable and practicable within the context of a worldwide information surroundings and new economic environment. Due to its effect of leveling the playing field, e-commerce linked with the appropriate strategy and policy approach enable small and medium size enterprises to compete with large and capital-rich enterprises. The purpose of this paper is to understand the various Emerging issues of E-commerce and Current situation and trends of e-commerce in India in term of e-retailing.