PERCEPTION OF INVESTORS TOWARDS INVESTMENT WITH SPECIAL REFERENCE TO BHOPAL DISTRICT: AN EMPIRICAL STUDY

Abstract

Awareness of investors with regard to their investment is considered to be crucial while studying their savings and investment pattern. Awareness of an investor towards investment is created modified and shaped up by various external sources. The print and electronic media such as the dailies, weeklies, television, radio etc., and personal contact with friends, relatives, investment consultants etc, contribute a lot in creating awareness among investors. In order to enhance the financial literacy of individuals there is a need for financial education. While designing an effective financial education program, current awareness level as well as investment behavior of individuals towards financial market and its products must be taken into consideration. With this prospective this paper, based on primary date, collected through questionnaire; is an attempt to examine the level of awareness on investment and their perception while dealing with the investment. The study concludes with the fact that there a need for educating the investors about the opportunities of investment and to motivate them in investing in various avenues of investment available in the market. The area of research is confined to district Bhopal of Madhya Pradesh India.