AN INSIGHT INTO THE TANGIBLE DOMINANT OF THE GOODS-SERVICES SPECTRUM
Keywords:
Goods, Services, S-D logic, G-D logic, Goods Services Spectrum, Tangible, IntangibleAbstract
The goods-services spectrum states that increasingly the divide between product and service offerings is diminishing, wherein the organizations are incorporating more service elements to augment their product. Undertaking an exploratory perspective, the study looked into the left hand end of the spectrum to understand the extent of dominance of the intangible elements in the goods category. While taking a product centric ideology, it is clearly indicated that dominance of service offering is prominent with certain limitations such as type of industry, current market situation, quality, and other time bound factors. Therefore, concentration on intangible elements can’t be the only product differentiation strategy as it reduces the essence of the core product and might puzzle the consumer on the actual offering by the organization.
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