Customer Switching Behaviour in Telecommunication Sector with Special Reference to Vijayawada in Andhra Pradesh
Keywords:
telecommunication sector, devices, company services, consmersAbstract
India is one of the largest mobile network in the world. Telecom industry in India is increasing every year. Usage of mobile is now made necessary device in every ones life. As the industry is increasing drastically many companies had entered the market. due to the increase of number of players the tariff rates had come down to the all time low this made the network providers to concentrate on low income population thereby increasing the market share. Day by Day public and private companies are putting their efforts to improve their services. Due to the availability of different subscriber options and tariff rates which lead the consumers to switch between service providers. Mobile Number portability allows the users to switch operators without changing their mobile number. This study focus on customer switching behavior in telecommunication sector with reference to Vijayawada, Andhra Pradesh from this very most of the respondents satisfied with the mobile portability.
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