AN EMPIRICAL STUDY ON INFLUENCE OF SOCIAL BACKGROUND TO RURAL ENTREPRENEURSHIP
Keywords:
Development, Entrepreneurship, Non-farm Sectors, Rural Entrepreneurs, Social BackgroundAbstract
In rural India Labor productivity is drastically different in agriculture and non-agricultural sectors due to widespread transformation. Agricultural growth has not responded to the accelerating income growth and agricultural employment is growing slowly. Contribution of agriculture to Gross Domestic Product (GDP) has definitely come down but people depending on rural sector have not come down. Since agriculture cannot absorb all the growth in the rural workforce, the crucial role of non-farm activities in rural livelihoods was recognized in the 1980s.It is the rural non-farm sector that has emerged as the major source of rural economy and employment growth. For years the notion of rural entrepreneurship has received enormous universal recognition across the developed and developing countries because of its effect on economic growth, regional development, employment creation and sustenance. Thus it shows rural India is undergoing widespread transformation at surficial level. Consequently the need for study on rural entrepreneurship has got importance. Therefore the present study intends to know about who takes up entrepreneurial activities in rural areas and their social background. This was an empirical study based on data collected from rural entrepreneurs located in Bangalore rural district, Devanahally taluk on survey method. Analysis of collected data has been done through percentage statistical method. Indicators such as gender, education, age, family background were used to identify the social backgrounds of the rural entrepreneurs. The study found that education of rural entrepreneurs were very less, middle age entrepreneurs and male dominated entrepreneurs were more and majority of the rural entrepreneurs were running business with the help of family members.
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