An Essay on Consumer Behaviour Theories and Frameworks
Keywords:
consumer behaviour, theoretical research, strategic marketingAbstract
The paper focuses on the definitions and most discussed theories on consumer behaviour. This includes a summary and literature review of the (a) economic theories, (b) psychological theories (c) psycho-analytical theories and (d) socio cultural theories of consumer behaviour. The objective is to provide marketers and students of marketing a comprehensive picture of theoretical research on the subject. The various theories are linked with empirical examples of consumer behaviour and strategic marketing literature in the analysis.
References
Amihud, Y., &Kamin, J. (1979). Revenue vs. profit maximization: Differences in behavior by the type of control and by market power. Southern Economic Journal, 838-846.
Ando, A., & Modigliani, F. (1963). The ‘life cycle’ hypothesis of saving: Aggregate implications and tests. The American Economic Review, 55-84.
Andreason, A.R. (1965). Attitudes and Consumer Behaviour : A Decision Model in New Research in Marketing ( Preston). Institute of Business.
Belch, G.E. (1978). Belief System and the Differential Role of the Self-Concept.
Berlyne. D.F (1970). Wovelty. Complexity and Hedonic Value Perception Psycnophysics 8 November 278-286
Drake, E. (2007). Factors Contributing to Consumer Willingness to Adopt Body Scanning Technology. ProQuest.
Drakopoulos, S. A. (1992). Keynes ‘Economic Thought and the Theory of Consumer Behaviour. Scottish Journal of Political Economy, 39(3), 318-336.
Ferber. Robert (1973). Consumer Economics A Survey. A Journal of Economics Literature. 11 December, 1303-1342
Friedman, M. (1957). Introduction to ‘A Theory of the Consumption Function’. In A theory of the consumption function (pp. 1-6).princeton university press.
Hall, E. T. (1963). A system for the notation of proxemic behavior1. American anthropologist, 65(5), 1003-1026.
Hall, R. E. (1979). Stochastic implications of the life cycle-permanent income hypothesis: theory and evidence. NBER Working Paper, (R0015).
Hann Janice G, (1980). A Typology of Consumer Needs in Research in Marketing Vol.3, 83-104
Hirschman C. Elizabeth and Mills Michael K. (1980). Source Shoppers Use To Pick Store, Journal of Advertising Research, Volume 20 No1
Houthakker, H. S. (1958). The permanent income hypothesis. The American Economic Review, 396-404.
Howard J.A and Sheth J.N (1969). The Theory of Buyer Behaviour, New York: John Wiley and Sons.9-28
Howard J.A and Sheth J.N (1973). The Theory of Buyer Behaviour, in H.H Kassarajian and T.S. Roberton (Eds.) Perspectives in Consumer Behaviour, Glenview, Illinois: Scott, Foresman and Company.
Izard, C. E J. Kagan, J. & R. B. Zajonc R. B (Eds.), Emotions, Cognition, and Behaviour (Pp. 229-263). Cambridge, England: Cambridge University Press.
Kahle, LR (1983). Social Values and Social Change: Adaptation to Life in America
Katona.G. (1971). Aspirations and Affluence Comparative Studies in The USA and Western Europe. McGraw Hill NY
Katz Daniel (1960). The Functional Approach the Study Attitude Public Opinion Q.24 Summer 16-204
Lunn, J.A. (1974). Consumer Decision Process Models in Models of Buyer Behaviour (Edited By: N. Sheth Jagdish). Harper and Row , New York, 34-69
Marshall, Alfred (1890). Principle of Economic, An Introductory Volume, Macmillian London.
Maslow, A. H., Frager, R., & Cox, R. (1970). Motivation and personality (Vol. 2). J. Fadiman, & C. McReynolds (Eds.). New York: Harper & Row.
McCormick, K. (1983). Duesenberry and Veblen: The demonstration effect revisited. Journal of Economic, Issues, 1125-1129.
Modigliani, F., &Brumberg, R. (1954). Utility analysis and the consumption function: An interpretation of cross-section data.
Nicosia, F.M. Robert, W (1966). Consumer Behaviour toward Sociology of Consumption Journal of Consumer Research.
Schiffman, L.G and Kanuk, L.L (1997). Consumer Behaviour, Prentice Hall, Upper Saddle River, NJ.
Sheth (1974). Modelsof Buyer Behavior, Harper and Row, New York pp. 242–268
Sheth, J. N., & Parvatiyar, A. (1995). The evolution of relationship marketing. International Business Review, 4(4), 397-418.
Sheth, J.N.B.I. and Newman B.L Gross, B.L. (1991).Why We Buy What We Buy A Theory of Consumer Behaviour. Journal of Business Research, Vol 22. 159-170
Smith Adam (1937). An Enquiry into the Nature and Cause of Wealth of Nations. P.125.
Solomon (1996). Consumer Behaviour, 3rd Edn Prentice Hall Englewood Cliffs. New Jersey , P33
Stigler. G. J (1950). The Development of Utility Theory, Journal of Political Economy, 58 August October 307-327.373-396
Westbrook Robert A. and Oliver Richard L. O (1991). The Dimensionality of Consumption Emotion Pattern and Consumer Satisfaction. Journal of Consumer Research, 18, 84-91
Williamson, J. (1966). Profit, growth and sales maximization. Economica, 1-16.
Zaltman, G. Pinson, C.A. and Agelman, R. (1973). Ethodology and Consumer Research. Holt Rinehart and Winston, New York.
