A Study on Policy Holder’s Satisfaction towards Life Insurance Corporation of India (LIC) with Special Reference to Coimbatore City

Abstract

Insurance service was initiated in the med iterance during the 13th century. In India, the marine insurance is initially started the protection followed by Fire Insurance and Life Insurance. In the year 1956, 154 insurance, 16 non-insurance and 75 provident civilizations penetrated the life Insurance trade after the early stage of complexity. Though LIC played a key role in imploring the rage, quality and prose of insurance products, the overall insurance penetration was still quite row in Indian market. The policy holders are facing problems in the insurance industry and the researcher has taken effort to analyze the satisfaction of the policy holders in the present study. The study has intended to analyses the policy holder’s satisfaction towards LIC policies in Coimbatore city. The study uses only primary data for the purpose of collection of data questionnaire have been prepared and collected from the policy holders. Adequate care has been exercise to collect unbiased data from the respondents. 200 questionnaires were collected from the policy holders for the purpose of the study. The period of the study is April 2017 to August 2018. The researcher is applied the statistical tools such as Percentage, Standard Deviation, Kendall’s Coefficient Concordance, t- Test, ANOVA and Chi-square test.